Celebrating Women 24/7 . 365
Supporting women isn't just a passion. It isn't just a life or company mission. For me, it's a lifestyle. I've been servicing women since I was a child, from making and selling jewelry at the age of 12, styling hair at 13, becoming a makeup artist at 19, a photographer at 29, to an insurance agent at 30. Now, at 39 a mindset and fulfillment coach for ambitious women and entrepreneurs. There's always something next for me and that something will always have women's empowerment at its core! It’s personal for me. It's who I am and who I've always been. I'm proud to continue supporting women in my endeavors including the pursuit of my first financial services professional designation to become a Wealth Management Certified Professional® (WMCP®). I know, it's a mouthful! I'll be specializing in the advancement of women through financial education and coaching. Stay tuned!
She believed she could so she did.
Women's History Month 2021
This month we celebrate the contributions amazing women have made to the United States and recognize the specific achievements women have made over the course of American history across various fields. I’m proud to celebrate women as always, 24/7 365. It’s what I do 💙 I absolutely love being a woman! 💁🏾♀️
Women's History Month, which is observed in the US, UK and Australia in March, and in October in Canada, began with just one day. International Women's Day is March 8, and it has been observed in some since 1911. It was officially commemorated by the United Nations in 1975 and was officially recognized by the UN two years later. - CNN
Although a full month is dedicated to celebrating the social, economic, cultural, and political achievements of women, it all started with just one day. But it doesn't begin March 1st and doesn't end on March 30th. We must continue our work in support of each other and empowering women to contribute their own talents and abilities to society. This year's Women's History Month is very special to me because I have truly embraced my calling to lead in my space and areas of expertise while embodying the spirit of a modern day woman. I enjoy being a part of history in the making and know that my contributions today will create greater opportunities for women of the future.
Women Supporting Women
One way to empower all women is by supporting women-owned businesses. Forbes refers to women-owned businesses as "the most important sector of our economy." Women are starting businesses at a much higher rate than men and add value in unique ways with their skillsets, perspectives and experiences. I could be biased but let's just say women do it better! We move different-ly. Still, we are at a disadvantage when it comes to building and growing our businesses. We often have much more on our plates than men and are stifled by the requirement to juggle so many responsibilities at once. Did you know that even when living as a couple women still do 80% of the household chores, women are usually managing the finances, and raising the kids? A survey mentioned women are more stressed out by their husbands than their children! When do we get a break ladies? Yes, we're magical but we are not magicians. These are some of the few reasons it's so important for us to support each other. If we don't do it, who will? I encourage you to seek more opportunities to support women-owned businesses and Black women-owned businesses who are at an even greater disadvantage than their White female counterparts. I'll talk more about this soon.
Check out the following statistics from the American Express State of Women Report 2019
The growth rates of several key metrics for women-owned businesses showed continued progress when compared to all businesses over the past five years: (Learn more here)
The number of women-owned businesses increased 21%, while all businesses increased only 9%.
Total employment by women-owned businesses rose 8%, while for all businesses the increase was 1.8%.
Total revenue growth of women-owned businesses was about the same as for all businesses: 21% and 20% respectively.
Over the past five years, the annual growth rate in the number of women-owned firms has been more than double that of all businesses.
There is no limit to what we, as women, can accomplish. ~Michelle Obama
Black Women-Owned Businesses
I intentionally seek opportunities to support all women-owned businesses by shopping and sharing their products and services. However, I recognize that Black women are still at a greater disadvantage than any other group of women. I also know and live these challenges first hand. Black women earn more college degrees than any other group in the United State, yet we still "earn less money at work, in entrepreneurship, and in venture capital" (Inc.).
Brookings notes four key reason why despite college education being a powerful tool to close race gaps it's still not enough to help Black women win.
The gap in college achievement is as wide as ever.
Black Americans with an undergraduate degree are less wealthy than whites.
Marriage rates by race remain wide even for college graduates.
The chances of both spouses having an undergraduate degree are lower for black couples.
Black women are also starting businesses at a higher rate than any other group. "From 2007 to 2018, women-owned businesses grew by 58 percent. For Black women, that number nearly tripled, growing by 164 percent" (Sonia Thompson for Inc.com). Even with these impressive numbers the success story for Black women hasn't changed much and their earnings are still staggering compared to that of White women. In terms of equal pay Black women are trailing far behind as well. "According to the Institute for Women's Policy Research, at our current rate of progress Black women won't receive full pay equity compared with White men until the year 2119. For purposes of comparison, White women will achieve pay equity with White men in 2055."
From 2007 to 2018, women-owned businesses grew by 58 percent. For Black women, that number nearly tripled, growing by 164 percent.
Here are three ways you can help be a part of the solution according to Sonia Thompson.
1. Focus on achieving pay equity. It starts by looking at the numbers to see if there are any inequities that exist in the salaries of existing team members within an organization.
2. Provide mentorship and networking opportunities. Go to coffee with Black women whose work you admire, and get to know them better. Introduce them to people in your network you think they should know and vice versa.
3. Provide access to capital and resources. Be creative with how you can leverage your resources. Perhaps that's with investment funds or scholarships to training programs, conferences, or even access to equipment, data, or workspace.
The lagging pay of Black women across the board isn't just a problem for Black women. It's a problem for all of us. So let us each commit to do our part to be an active part of the solution. ~ Sonia Thompson
I'll add the following ways you can help any woman-owned business.
1. Ask how you can help. If you have a friend or family member who's a woman-owned business simply ask her how you can show your support. Business owners tend to focus on their work with a "get it done" work ethic and tend to be self-reliant from their experiences. They may not always ask you for help directly but if you really want to show your support just open up the discussion by asking.
2. Spend some time learning about their business. You may see their social media posts and know the name of their company and title but do you really understand what they do? Take a look at their website and social media content and be curious. Show a genuine interest in what they do.
3. Share their content. Think of how you discover new brands, places, products and services. It's often because someone else has shared it. You never know how a simple share will make an impact. I came across a post in a Facebook group and shared it in another. Within a couple days about 600 people reacted to my post and many commented to say "thank you" and how helpful the information was. Sharing is caring.
4. Refer them. It's so simple. The greatest compliment you can give is a referral. It's also proven to be the best way to grow a business - word of mouth. Think of all the referrals you ask for. Why not support your favorite women-owned businesses by referring them, especially your friends and family. 5. Make it a goal. My dear Goal Digger, I challenge you to set your intentions on empowering women, and women-owned businesses to be greater. Supporting each other is not a fad. It needs to be second nature. Just do it.
Amazing things happen when women help other women. ~ Kasia Gospos
We keep fighting and moving forward. I hope you'll do your part to empower other women, women in business, and Black women in business. To make it easier, I'll continue sharing content just for us. This will become our own personal hub. As we move forward you can look forward to more informative articles, tools and resources, online learning courses, and financial education. If there's something you'd like to see featured comment below or shoot me a message. Happy Women's Empowerment Month! Forward always... ~Your Mindset & Fulfillment Coach
Your turn. Keep Good Going...
Now it's your turn. If you found the information in this article valuable be sure to share it with your friends and loved ones for you never know whom you may inspire with just one simple act of kindness.
About the Author
Lovisa Woodson II works as a Mindset & Fulfillment Coach helping women achieve greater life satisfaction, professional success and financial independence. She is a proud mother and lover of humanity, always looking for ways to add value to the lives of others. Her mission is to live her best life so she may teach other women to do the same. Lovisa encourages us all to seek fulfillment over happiness and to always seize opportunities to be a blessing to others.